From Instincts → Systematic Analysis

Our approach is simple: transform data into clear, actionable insights that empower confident business decisions. Whether optimizing pricing strategies or identifying market opportunities, BMY Insights leverages real-time metrics to translate complex patterns into strategies that support measurable, meaningful results.

Conan

Loi's

Gucgle

H&W

Spotfy

What is data analytics and why does my business need it?

Data analytics is the process of examining raw information to uncover trends, patterns, and relationships. It moves you beyond intuition by providing evidence-based insights into how your business operates and where improvements can be made.

How is business intelligence different from basic reporting?

Basic reporting answers “what happened”—for example, showing sales totals or customer counts. Business Intelligence (BI) goes further by combining data from multiple sources to explain “why it happened” and “what to do next.” BI uncovers underlying drivers, predicts trends, and provides actionable recommendations rather than just historical snapshots.

What unique perspective does BMY Insights bring?

BMY Insights applies over a decade of clinical trial and biotech operations expertise to design data collection platforms, ensure data integrity, and transform raw data into clear insights that guide critical next-step decisions.

What types of businesses do we work with?

BMY Insights works with businesses that value evidence-based decision-making, regardless of industry. With roots in biotech—helping bring drugs from research to market—we developed rigorous approaches to data integrity while uncovering actionable insights. This foundation translates across industries: whether you’re optimizing operations, understanding customers, or measuring performance, the principles of systematic analysis apply universally

What problems can data analytics solve

Data analytics addresses key business challenges by highlighting inefficiencies, uncovering hidden trends, and identifying opportunities for growth. Whether it’s understanding customer behavior, optimizing processes, or tracking performance, analytics provides the evidence needed to make smarter, more confident decisions.

What information do I need to provide to begin a project?

To start, all that's needed is a clear description of your business goals and the questions you want data to answer. From there, BMY Insights works with your existing data and platform access permissions, where necessary, to design a systematic approach tailored to your objectives—whether analyzing internal records, customer metrics, or operational data.

What quality controls are in place?

As a final step, our project undergoes an independent review by our advisor, who brings expertise in technology and finance. They also serve as an advisor with Emissary, LTD. This added layer of oversight ensures accuracy, clarity, and strategic value in every analysis.

How long does a typical project take?

Timelines vary significantly based on project scope, data complexity, and analysis requirements. Simple projects may take just a few days, while comprehensive analyses involving multiple data sources, extensive data preparation, or ongoing monitoring can span several weeks or longer. Even smaller datasets may require additional time for cleaning and validation. During our initial consultation, we'll assess your specific needs and provide a realistic timeline estimate to set clear expectations upfront.

How does the initial consultation work?

BMY Insights offers an initial consultation at no cost. This is a chance to discuss your needs, explore potential solutions, and determine whether a one-time project or ongoing support is the best fit for your business.